Worldwide linguistic checks

A great name starts a conversation.

A crackerjack name bangs windows and thumps doors. It edges its way into the marketplace psyche. It stirs up speculation. It gets lips moving and ears buzzing. No matter how good your offering, its power to attract consumer interest pales in comparison to the impact of a strategic and well-executed brand name.

Get the name right, first time, and you can build your whole value proposition around it – from design to advertising to promotions and beyond.

Get it wrong and you’ll waste your time and money trying to make it work, pushing square pegs into hexagonal holes, and diluting your message in the process.

Your name is everything. It’s who you are. It’s where you want to be. And that says it all.

So what’s in a good name?

A rose by any other name may very well smell as sweet, but the likelihood of anyone wanting to find out would be greatly reduced if it were called, saaaaaaay, mucus.

A great name should:

• stick to the market’s memory synapses like glue
• surprise
• grab attention
• be instantly recognisable
• be easy to pronounce and spell
• stand the test of time
• be free from negative connotations
• look mighty fine.