We don’t care how good it sounds or how ‘edgy’ it is or how jaunty it looks on a purple polka-dotted background; if it can’t contribute to the success of your business, it’s not the right name. A name’s not right until it’s been tested and tested and tested again. At NameBrains™, we put names through their paces - testing acceptance, and evaluating potential, appropriateness and linguistic impact in local and international markets. At NameBrains™ we make sure names are meaningful and culturally fit.
Sometimes, the best way to know how your target group will react to a name is to ask them. Simple as that. Sort of. Qualitative testing with a focus group is a good way to narrow down a shortlist of name candidates.
Common speech is much more dynamic than the contents of a dictionary. It has a life of its own. People re-purpose slang expressions from music, movies, books, news reports and gutter press. This is why we let the ‘locals’ put the name candidates to the acid test. They check for direct meaning, comprehensibility, appeal, association profile, suitability to context, culture-specific negative connotations, ease of pronunciation and spelling.
Before you take a name candidate into your heart, we verify brand positioning, semantic profile, competitive strength, preference and general name qualities, like memorability of the finalists in branded context.